
Put simply, there are a hell of a lot more mobile phones out there than pc’s and mp3 players put together. Last year Symbian smartphones alone sold more in one quarter year than iPods sold to that point – forever.
If you podcast for profit or promotion then if your content can only be reached on a pc or an mp3 player then you are missing out on a massive opportunity to engage an untapped audience – mobile phone users.
You can’t rely on your normal podcast to reach a mobile phone. Delivering your podcast over the mobile networks in your normal mp3 or wma format, will result in huge amounts of data being transferred and some very unhappy users. Firstly, it is likely to take ages to download – over 3 minutes downloading for every minute of audio on a normal 2g network doesn’t feel like a great result. Secondly, it could cost your users a small fortune – up to £4 per minute of audio you send them.
There is a better way. Syndicate your podcast through wile and we will optimise it to be delivered over the air to mobile users all over the world. Our bespoke, free mobile software will deliver automatically when you publish and give you the opportunity to reach a massive number of new users.
Don’t worry about the reliability of the mobile networks. We’ve taken care of that so your new users get a consistent, reliable download. They can then listen wherever and whenever they want without the need for a mobile connection and still be able to make and receive calls.
We won’t put adverts on your content or edit it in any way other than to make sure it sounds the best it can on a mobile.
The service isn’t free (we could do this but not without messing your message up with other people’s adverts) but it is available at a cost that soon disappears with the benefits to you and your new users.
Call us today and your podcast can be live within 24 hours.