Do you know...

Does your newsletter make it out of the shrink-wrap?

Unless you own special goggles that let you see into offices up and down the country,

the chances are that you don’t know for sure what happens to the newsletters that leave your office.

The only guaranteed way to be certain what happens to your newsletters is simply not to send them. A survey might help give you a clue but that’s all, it is a guide, an indicator - but it isn't an answer.

Even the best survey won't tell you which articles people like the most - or the least, when they read, how much, and how often. There is another way but we will come on to that in a minute.

For now, let us help you with some facts about how business professionals use their, and possibly your, trade publications and newsletters:

• 50% of newsletters and trade publications never make it out of the shrink-wrap. Unbelievable isn’t it but we checked and that’s what they told us. If you felt like saving the planet you might want to start by not printing, packing or sending half of next months editions!
• 71% of professionals admit that they have missed role relevant information contained in trade publications. Information that you produced, reported and sent directly to them.

There’s one more thing that professionals told us when we asked. Why they don't read what you send them - even though they know it is important. There are two very simple reasons why half your publications or bulletins won’t even be unwrapped:

• Time - or the lack of it. People are too busy dealing with the urgent to think about the important - and they might be heading for a regulatory or technical slip-up as a result.
• Accessibility - it doesn't matter how useful your content is, or how important the message, if it isn’t in a format that your audience can use at the time they have available, then to be frank, it has no use at all.

The message couldn’t be clearer. If you want your message to reach the 50% of your audience who don’t hear it today, then a better way is needed.

We can deliver your message, to your audience, wherever and whenever they want it. And we can tell you precisely what happens to it for 100% of your audience. Click here to find out more.

t: 0870 446 1100