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E-mail is an integral part of the communications process for the vast majority of organisations. It’s quick to produce, easy to send, and delivered to the intended recipient in seconds. However, it is also disruptive, over used, abused and a major cause of workplace stress.

Indeed, it seems the very things that caused e-mail to grow so successfully and so quickly, now threaten it’s usefulness in the working environment. This isn’t just opinion, the facts speak for themselves:

• Less than 20% of e-mail newsletters are read properly (that’s 4 in 5 of your audience not hearing what you are saying to them).
• Research updated in 2007 estimated that unnecessary workplace interruptions, including e-mail cost $650 billion annually in the US alone.
• Business professionals now spend up to 50% of their working day managing e-mail.
• Over 90% of the e-mail sent in 2007 was spam.
• Information sent by e-mail can lose context and is therefore a lot less efficient to use.

In short, relying on e-mail to get your message across simply isn’t enough.